Tamara Sanford, Co-Owner

Tamara's passion for seeing others enjoy life and experience planning events makes her the ideal choice for anything event-related. Clients love her personality, organization, attention to details and design ideas.

Rosa Greene, Administer

With 10 years of experience in the field of customer service, Rosa is our #1 pick for our administrative needs. Her ability to meet the needs of all our clients in a timely manner is what set her apart. 

Abduel Sanford, Owner

A graduate of the Central Texas College, Abduel is known for his impeccable customer service and culinary restaurant management. With 20 years of experience in hospitality and cooking, Abduel is our go-to source for all things customer and food-related.



Believe Lifestyle Party and Event Planner orchestrates every element of the event, starting with custom invitations through linens, décor, entertainment and hosting.

Currently, we service the Central Texas area, with plans to extend our travel across the nation.

Our professionals draw on the finest local sources of furniture, lighting and accessories to transform hotel ballrooms, urban parks, rustic backyards and sandy beaches into magical settings.

Believe Planners plan each event as if it's their very own. Ensuring, that our costumers get the most out of their investment.

Believe Lifestyle Party and Event Planner is a full-service event planning company founded by Abduel and Tamara Sanford. Believe officially launched their business in October 2014 and by the following fall, they plan to add many more services to include, hosting several themed events throughout the year. Believe, offers everything you need to have a successful event, celebrate a special occasion or save you from the stress of planning your last minute party! From the table linen to décor we do it all!!! Call (804) 721-5624 for your consultation today!


Believe Planners' has become known for larger-than-life theme parties and events that transport participants away from their everyday lives.



Who we are

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-Birthday Boy

“The setting Believe Party and Event Planners created for my party was so amazing, my friends still talk about it!"


Since opening, Believe has helped design and executed events from small family affairs to events serving over 100-guest.


Lifestyle Party and Event Planner

The Party and Event Planner Professionals